All projects

Branding

2025

Hue District

Colour, block by block.

A modular identity for a colourful mixed-use neighbourhood, from façades and wayfinding to a digital guide.

Colourful apartment buildings against a clear blue sky

Client

Hue District, Berlin

Services

Branding, Web design

Year

2025

✦ (01) Overview

Launched in 2025

A flexible identity that scales from street signage to a fast, editorial website.

Hue District is a mixed-use neighbourhood built around colour. We developed a modular identity that works on façades, wayfinding and a digital guide to the district’s shops and studios.

We paired lifestyle imagery with clean architectural studies to show the homes as both places to live and pieces of design.

Facade of yellow, blue, teal and green glass panels
Potted trees beside a wall of rainbow stained-glass windows

✦ (02) The idea

Modern city living, framed through warmth, texture and quiet structure.

Deliverables

UX/UI Design

Copywriting

Web Design

Development

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Apartment block with a colourful patchwork facade against a blue sky
Yellow and orange houses with laundry hanging from the windows
Vertical facade panels in white, yellow and orange
Curved roof of multicoloured glass panels under a blue sky
Stripes of multicoloured glass on a curved building
Terracotta and sky-blue houses with shuttered windows
Pastel townhouses with iron balconies
Orange building facade with white window frames
Building facade striped in red, blue, cream and teal panels

✦ (03) More work

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