Studio journal

Studio

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journal

Notes on design, branding and building better digital experiences, written by the Showlight team.

✦ Fresh from the studio

Ideas, process stories and practical advice for founders, marketers and fellow designers.

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WEB DESIGN
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PROCESS
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BRANDING
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WEB DESIGN
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PROCESS
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CRAFT
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BRANDING
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WEB DESIGN
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CRAFT
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A woman with pink-streaked hair poses against a blue backdrop

Latest story

Fashion

May 22, 2026

Fashion, identity and the art of visual storytelling

How fashion tells stories of culture and identity, and how thoughtful art direction turns collections into narratives people connect with.

Theo Hartmann

Design Lead

Read article

✦ (01) Latest articles

Ideas, process and craft

Essays and field notes on branding, web design and running a small creative studio.

Woman in pink holding colourful files and office supplies

Startup

May 20, 2026

A simple design playbook for early-stage startups

Person seated below a bold red and teal street mural

Urbanism

May 18, 2026

What city streets can teach designers about colour

Abstract geometric shapes illuminated with vibrant blue and pink light

Innovative

May 18, 2026

Digital art tools are rewriting the creative process

A woman with braided hair in a red outfit against a clear blue sky

Fashion

May 16, 2026

How sustainable fashion is changing the way brands tell stories

Portrait of a person streaked with red, yellow and blue paint

Emotions

May 14, 2026

Shooting for feeling: photography that stops the scroll

Abstract painting in orange, red and blue brushstrokes

Branding

May 12, 2026

Texture is the secret ingredient of memorable identities

An orange paintbrush rests on a colourful paint palette

Portfolio

May 4, 2026

Edit, don’t archive: building a portfolio that wins work

Design

May 2, 2026

Geometry as the backbone of calm, minimal spaces

Red building edge cutting across a pale blue sky

Digital

May 1, 2026

Why less design makes portfolios more memorable

✦ (02) Newsletter

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